Email Marketing has been an ongoing and effective marketing strategy for many years now. Though it follows a traditional way of reaching people but still it brings a significant number of potential clients to the businesses.
You might think that in the days of social media, who would like to read marketing emails. Statistics say that, people still likes to read their marketing emails if its within their interest.
How We Do It
At WebuiMax, like our other campaigns and services, we would suggest the email marketing service at the beginning of the campaign or somewhere down the line. Based on the industry, we come up with a plan and strategy.
- Understand, analyse and research the current email marketing setup (if any) or come up with a new strategy
- Design – Based on individual campaigns, we come up with the design for each templates. The design templates will depend on the subject or topic of the email.
- Content and subject line: Our experienced copywriters will sit back in a one on one session for content or offer the discussions. Then they will write content and confirm with you before the final approval.
- Development : Our experienced developers will develop the email marketing template in HTML and will make sure it give you the best view on both desktop and mobile devices.
- Demo or test campaigns: Before deploying the campaign, each time a demo campaign is run to make sure there are no errors.
- Email list – We will create segments of email lists. Campaigns will be run on individual segments. We will compare the email open rate and click through rate between each campaigns. This process will help to understand the effectiveness of each campaigns and its template.
- Based on the outcome, we will create sub segments of email lists. For example, a list of recipient who has opened the emails and who has not.
- Each template will be saved and stored, so that we can compare the performance and make better campaigns.
Tools We Use
There are many Email Marketing tools available in the market. Focusing on the automation process and ease of access, we typically use MailChimp, Zoho Campaign and AWebber.
Let’s Word Together
Let’s word together for your online marketing and get more leads for your business. For more information on Website Design & Development, you can email us by clicking the link below –
