Search Engine Marketing is the other important side of digital marketing. SEM is more about running paid campaigns on search engines. For any business, to have a quick boost and get quick leads, it is a very good initiative to run paid search engine campaigns. This should be achieved in a very well structured manner so that every dollar you spend has a good return on investment.
How it works
When we consider SEM, most of the time we refer to either Google Ads or Facebook Ads. Instagram marketing is also getting hyped for last couple of years.
Google Ads or PPC (paid per click) is based on bidding functionality for the keyword that are used to determine the services that you would like to boost. Though, it might sound simple, but there are lots of metrics and algorithms that are involved in terms of deciding on how often your ad will get displayed based on the search as so many other campaigns might be running for other business using the same keywords.
Facebook and Instagram have got a slightly differenet way of running the show. Based on the research, done by HubSpot, there are around 1. 18 Billion Facebook active users and on average, everyone spends around 50 minutes per day on facebook. Now that is a very good amount time if you think deeply. In Facebook ads, you can utilize all the different types of information based on their age, location, interests, places they have visited and so many others to come up with your version of the targeted audience for your ads. You can then have different look a like audience group as you keep running the ads.
The main difference between Google Ads, Facebook Ads and Instagram Ads is, On google you can see paid ads only when you search for the service or information you are looking for. However, on Facebook and Instagram, you will get to see the ads right in front of your while you scroll through the feeds and posts.
What We Deliver
At WebUI Max, we have a combined experience of 8 years of Search Engine Marketing and Paid campaigns. Our highly qualified marketers understand the value of your time and money your spend on your business.
In order to target the right market and reach out for maximum viewers, here are the items that we deliver –
- Correct keyword analysis for the ad
- Work out the correct targeted location for the audience. This will ensure the right visitors for your website and also to your business premises.
- Correct Age Group – Our search engine marketers will focus on the age of the targeted audience. Like the geo location, age is also very important as the age defines the usage of your product or service
- Time – It is very important to run the paid campaigns on the correct time and also the period of the ad. We make sure that we do not spend ad budget in a wrong time where for example viewers might not be active on their devices such as night time when its their sleeping time
- Targeting Correct device is also very important. Its been a while now that mobile devices are dominating the usage of technology. Keeping that in mind, based on the business and service type we decide on the devices to target. Also, mobile devices are good for accurate data and reporting.
- At WebUI MaX, our local content writers are highly efficient to understand the Australian market and they way to get people’s attention. We deliver high quality of content that includes the writing and also the relevant images.
- Optimized landing page – We deliver user friendly landing page that suits both the desktop and mobile devices.
- Reporting & Analysis – Our team ensures to generate report on regular basis so that we can take different approach when needed for the ad campaigns.
- A/B Testing – Based on the weekly or monthly reports, we try different types of ads and do A/B testing. In this way, we come to know which ads or ad groups are performing better than others.
Let’s Work Together
Let’s word together for your online marketing and get more leads for your business. For more information on Website Design & Development, you can email us by clicking the link below –
